Real estate agents need to stand out from the competition to be successful. To do this, they need to have a solid understanding of real estate marketing and use the most creative online marketing strategies. This article looks at 40 simple and unique real estate marketing ideas that agents can use to boost their business and prepare it for the future. Listening to the most downloaded B2B sales podcast in the world is a great way to stay up-to-date on the latest trends in the industry.
According to a study, 73% of buyers interviewed a single real estate agent during their home search, which emphasizes the importance of raising awareness and getting in touch with buyers as soon as possible. One of the best ways to do this is by leveraging Zillow, which has more than 188 million monthly viewers. This resource provides step-by-step instructions for setting up your own profile, allowing you to share your ads with a large audience and connect with potential customers. Another great way to get new customers is by asking for references.
A study revealed that 41% of sellers who used a real estate agent found them through a recommendation from friends or family. Real estate professionals should also have a social media profile with potential buyers and their blogs generate tons of traffic and potential customers. They also have a network of other real estate agents who can buy the ad, all you have to do is pay a small fee to sell the property. The real estate industry has undergone a major transformation due to disruptive technologies and the current COVID-19 pandemic has further accelerated this shift towards creating an improved and digitized model of real estate operations.
Investing in professional photography should be the first thing on your mind if you plan to sell homes quickly. A picture is worth 1000 words, but in the real estate industry, it is equivalent to thousands of dollars. Video is increasingly important, as more and more people prefer to consume information in this way. According to Business 2 Community, videos are shared more than 1,200% more on social networks than text and image posts.
Millennials
are people born between the early 1980s and early 2000s and they are expected to exceed 75.3 million people as a group according to the Pew Research Center.Since most of them are in the 18-34 year old category, they are most likely looking to rent or buy a property. Email marketing has long been one of the best marketing strategies for any industry and for any stage of the funnel. Real estate professionals make the home attractive to prospective buyers by finding these unique features of the property. If you have any real estate marketing competition in your area, you might consider standing out with niche marketing. The influence of social media platforms such as Facebook, Twitter, Pinterest and Instagram has had an enormous impact on the real estate market.
It's important to ensure that the visual touchpoints your clients have with your real estate business align with your standards. To successfully grow your business as a new real estate agent, focus a portion of your real estate marketing efforts on this target group. Join some to build your network or create your own to create a resource where you can offer advice on any real estate social network. If they first attended an open house with you, send them an email detailing other nearby homes on the market. A post or landing page dedicated to an advertisement can help you create a strong marketing campaign for a property (beyond the listing page).While not all homebuyers will want to see a friendly French bulldog or a grumpy cat all over the property they visit on their real estate website, the occasional photo of pets probably won't discourage consumers and even attract the buyers they're looking for. Regular Facebook marketing is great for building relationships with customers, but if you're looking to get new customers, you won't get very far.
This is where Google Ads, also known as pay-per-click (PPC) advertising comes into play; it's a new way for real estate agents, financial professions and lawyers to appear at the top of search engine results because they have been selected by Google. This point is relevant for any entrepreneur who maintains websites, and real estate agents are no exception.
